Building traffic is NOT easy and anyone that tells you it is, and they can drive traffic to your site is not being honest. Try and avoid the “Join us and get more hits” parade and try some of these suggestions instead. Besides, hits don’t always convert to customers either.
Do you have good content? It has to provide value to others. Think about what you say to your audience. Think about how your writing will affect people. It’s hard work but generates long-term referral traffic. You’ve heard the saying “Quality is more important than quantity”. When it comes to traffic building, this is VERY true. Focus on creating the best content you can.
Do you have original content? Yes, it takes way more work to do that, but it will work for you. When visitors to your site read original content, it’s going to have an impact on them. And the best thing? It’s hard to compete with an original content site, and sites like this tend to keep their traffic. So, if you have a way with the written word, this will stand you in good stead.
Is your content timeless? Is it going to provide value for years to come? If you write something that will be relevant to future generations, it’s relevant and meaningful today. Why is this important? Timeless content affects people on a deeper level, makes them think, may even promote change in their lives because it has meaning to your readers. Write about the meaning of things, not happenings.
Do you write for humans, not computers? In other words, ignore search engine rankings. Why would you ignore those rankings? Because if you write things that people find valuable and meaningful, your word-of-mouth referrals will bring you substantial traffic that stays with you. In addition, it means you aren’t a slave to search engine algorithms.
Do you write in a fashion so people know who you are? Do you tell stories about yourself to make a point? To inform? This is the most powerful kind of writing and it can impact your traffic because people will relate to your experiences. Letting people know YOU builds a better connection with your audience and gives you repeat traffic. What a remarkable way to generate leads, customers, new business, team members, and traffic.
